GEO Glossary

A

AEO (Answer Engine Optimization)

Optimization aimed at appearing as the direct answer in search engine results pages (SERPs), often...

C

Canonical Entity

The preferred version of an entity (often linked to a unique identifier like Wikidata ID)...

Citation (in AI context)

A hyperlink or reference in an AI-generated response pointing back to your original content as...

E

Embeddings API

A service provided by OpenAI and others that transforms text into vector embeddings for use...

Entity

A uniquely identifiable object, concept, person, or organization recognized by search engines or LLMs. 

F

FAQPage Schema

A schema markup type used to structure question-and-answer style content for search visibility. 

G

GEO (Generative Engine Optimization)

Optimization for visibility in AI-generated answers from engines like ChatGPT, Perplexity, Gemini, etc.

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