After these audit activities, you should have a clear picture of:
- Which parts of your site/content are AI-ready (well-structured, relevant, likely to be used) and which parts need work.
- How visible and accurate your brand’s identity is across the web and to AI systems.
- Technical issues that might block or hinder AI from using your content.
- Content gaps or opportunities for new content.
It’s helpful to create a simple table or spreadsheet summarizing this. For example:
| Area | Findings (Example) | Priority Level | Action Needed (Example) |
| Technical SEO & Crawling | Site generally crawlable; GPTBot allowed. Page speed moderate (Mobile PSI ~70). Missing schema on blog posts. | High | Implement Article schema on all blog posts; optimize images for speed. |
| Content – Topic Coverage | Strong content on A, B topics. Weak or none on C, D topics (competitors have content here). | High | Create new content for topics C and D. Update existing post on B to be more comprehensive. |
| Content – Quality/Format | Articles lack sources/quotes. FAQs present but not marked up. One guide is too verbose for AI (needs summary). | Medium | Add source citations and expert quotes to key articles. Mark up FAQ with schema. Summarize “Ultimate Guide” content. |
| Brand Entity Info | No Wikipedia page; Knowledge Graph missing CEO name. Conflicting info about company size online. | Medium | Consider Wikipedia entry or Wikidata. Update Crunchbase and press releases with consistent company info. |
| Off-site Reputation | Good press coverage (5 recent articles mention us). Reviews 4.2/5 average. One notable forum complaint trending. | Low | Address forum complaint with response or improved service. Continue PR outreach to maintain positive coverage. |
With priorities assigned, you can then tackle the most critical issues first in your GEO efforts. For instance, technical fixes and high-value content creation might come first, followed by Entity polishing.Completing this audit ensures you’re not operating blindly. You know where you stand and what to focus on to improve your visibility in generative engines. With that clarity, you can now proceed to craft a robust Entity Strategy to strengthen how AI perceives your brand.