Define specific objectives for your Entity strategy as it relates to GEO. For instance:
- Within 6 months, have a complete and accurate Knowledge Panel for our brand (measured by what appears on Google).
- Ensure our CEO and products each have a Wikipedia/Wikidata entry.
- Achieve mentions in at least 3 third-party high-authority publications in context of our primary topic (to bolster association).
- Consistently appear (with correct info) when the AI is asked about leading companies in our space.
By treating your brand and key topics as entities to be optimized, you go beyond keyword optimization into concept optimization. GEO success will increasingly depend on this, because generative AI relies on understanding concepts and relationships, not just text matching. As one SEO agency noted, “Optimizing an Entity to be featured in AI responses” is becoming as important as traditional SEO for keywords. When done right, focusing on entities ensures your content is accurately represented by AI, further reinforcing your brand authority.
With a solid Entity strategy in place, you set the stage for the next step: creating content that feeds these generative engines the right information in the right format. We’ll delve into content creation and optimization strategies for GEO in the following section of the knowledge base.