How We Search in 2026: The Hybrid Search Journey
Do you research the same way you did before ChatGPT? Most likely, the way you search for information online has significantly changed. You might ask ChatGPT some questions. At other times, you will quickly pull up Google. This type of search behavior is becoming the norm. And it looks like it’s going to keep changing […]
SEO Audit vs GEO Audit: Should You Do Both?
You’ve been running SEO audits for years. You know how to check crawlability, analyze backlinks, and fix technical issues that tank your Google rankings. Now, you’ve recently heard about GEO audits. But you’re wondering if you really need another audit to add to your already overflowing plate. Do you need both an SEO audit and […]
Ads in ChatGPT: here’s everything you need to know (January 2026)
What you need to know: On January 16, 2026, OpenAI published its first clear roadmap for bringing advertising into ChatGPT. This isn’t a surprise to anyone who’s watched “AI Search” collide with e-commerce and discovery, but it is a major milestone: ChatGPT ads are officially on the way. From a brand perspective, this matters for one reason above all: the […]
How to Track Your Rankings on ChatGPT Over Time
You know you should be tracking your ChatGPT visibility. But every time you manually type prompts into ChatGPT, you get different results. Yesterday, your brand was mentioned first. Today it’s buried at the bottom. Tomorrow it might not appear at all. So the question becomes: should you even be tracking ChatGPT “rankings” if they’re this […]
Why Isn’t ChatGPT Mentioning My Company?
Did someone tell you that they can’t find you on ChatGPT? Or maybe you tested out some prompts, and your company didn’t show up at all. You might be wondering, “Why isn’t ChatGPT mentioning my company?” There are several reasons why your company isn’t showing up on ChatGPT. In this blog post, we’ll cover potential […]
How to Configure Robots.txt for AI Crawlers (OpenAI, Anthropic & Google)
When was the last time you checked your robots.txt file? If the answer is “never” or “I’m not sure we have one,” you might be accidentally blocking the AI crawlers that could be citing your content in millions of conversations daily. While most marketers obsess over keyword rankings and backlinks, few realize that this tiny […]
How to Analyze Brand Mentions in ChatGPT
You’ve set up tracking for your brand mentions in ChatGPT. You’re monitoring prompts regularly. But now what? The numbers are staring back at you: 5 brand mentions this week, 3 citations, competitor XYZ shows up twice as often. What does it all mean? More importantly, what should you actually do with this data? Here’s the […]
How Does ChatGPT Atlas Search Work (And How It Affects Your Brand)
On October 21, 2025, OpenAI launched ChatGPT Atlas, a new browser with ChatGPT integrated directly into the browsing experience. It’s a browser designed with AI at its core. You’ve probably been working on getting your brand mentioned in ChatGPT responses. Now ChatGPT has its own browser where it can remember what users browse, help them […]
What are the Most Effective Strategies for AI Visibility?
Everyone’s talking about AI visibility. LinkedIn experts, podcasts, newsletters—all promising the secret to getting cited by ChatGPT. But here’s the problem: most advice requires resources you don’t have. They tell you to create massive content hubs, hire AI optimization consultants, invest in enterprise tools, and completely overhaul your site. Meanwhile, you’re already stretched thin managing […]
SEO vs AEO vs GEO: Which Should You Focus On?
While you’re busy optimizing for Google, your competitors are already getting mentioned by ChatGPT, Perplexity, and Claude in AI-generated responses. The question isn’t whether you should adapt to this new reality—it’s how quickly you can position your clients for success across traditional search engines AND generative AI platforms. As AI tools reshape how people discover […]