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1. Introduction to GEO

3
  • From Search Engines to Generative Engines
  • GEO vs Traditional SEO
  • Why GEO Has Become Essential
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2. GEO Tracking

6
  • How to Track and Improve ChatGPT Traffic for Your Brand
  • Understanding New Visibility Metrics in AI Search & GEO
  • Implement Analytics for AI-Driven Traffic
  • Addressing Attribution Challenges
  • Key Metrics and KPIs to Track
  • Continuous Monitoring Practices for GEO
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3. GEO Audit

7
  • Evaluate Technical Accessibility and Indexing
  • Audit Your Entity and Brand Signals
  • Audit Content with an AI Perspective
  • Optimizing Your Robots.txt for Generative AI Crawlers
  • What Is LLMs.txt—and Do You Really Need It?
  • Unlocking Internal Site Search for LLMs: A Smart Move for GEO
  • GEO Audit Checklist and Priorities
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4. GEO Entity Strategy

5
  • Establishing Your Brand as a Recognized Entity
  • Develop Your Brand as a Trusted Entity
  • Ensuring Accurate and Positive Knowledge
  • Mapping Your Topical Authority (Entity Relationships and Entity Linking) for GEO
  • Tying Entity Strategy to GEO Goals
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5. GEO Content Optimization

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  • Create GEO Content That Feeds Generative Engines
  • Write in an AI-Friendly Style
  • Ensure Strong SEO Fundamentals for Retrieval
  • Fine-Tune Content for Snippet Extraction
  • Embrace Opportunities to Feed AI Directly
  • Optimize Content for Retrieval-Augmented Generation (RAG)
  • Enrich Content with Data, Examples, and Multimedia
  • Monitor and Iterate on Retrieval Performance
  • Tools for GEO Content Optimization
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6. GEO News

2
  • ChatGPT Is Now on WhatsApp: Is There Anything Your Brand Should Do?
  • ChatGPT Launches Shopping: What It Is, How to Optimize, and the Future of Product Feeds
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  • Generative Engine Optimization
  • 3. GEO Audit

3. GEO Audit

  • Evaluate Technical Accessibility and Indexing
  • Audit Your Entity and Brand Signals
  • Audit Content with an AI Perspective
  • Optimizing Your Robots.txt for Generative AI Crawlers
  • What Is LLMs.txt—and Do You Really Need It?
  • Unlocking Internal Site Search for LLMs: A Smart Move for GEO
  • GEO Audit Checklist and Priorities

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GEO Knowledge Base
  • 1. Introduction to GEO
  • 2. GEO Tracking
  • 3. GEO Audit
  • 4. GEO Entity Strategy
  • 5. GEO Content Optimization
  • 6. GEO News
  • Glossary
  • 1. Introduction to GEO
  • 2. GEO Tracking
  • 3. GEO Audit
  • 4. GEO Entity Strategy
  • 5. GEO Content Optimization
  • 6. GEO News
  • Glossary