Ads in ChatGPT: here’s everything you need to know (January 2026)
What you need to know: On January 16, 2026, OpenAI published its first clear roadmap for bringing advertising into ChatGPT. This isn’t a surprise to anyone who’s watched “AI Search” collide with e-commerce and discovery, but it is a major milestone: ChatGPT ads are officially on the way. From a brand perspective, this matters for one reason above all: the […]
ChatGPT Shopping: What It Is & How to Get Your Products Listed
Remember the last time you needed to buy something online? You probably opened ten browser tabs. Googled “best [product] for [your need].” Scrolled through listicles and affiliate sites. Cross-referenced specs on manufacturer websites. Checked prices across multiple retailers. Read contradictory reviews on Amazon. Then tabbed back to your original search because you forgot which model […]
ChatGPT Is Now on WhatsApp: Is There Anything Your Brand Should Do?
OpenAI just dropped another signal about where conversational AI is headed: ChatGPT is now available directly in WhatsApp. This expands LLM access from desktops and apps into one of the most widely used messaging platforms in the world. For brands—especially those thinking through the lens of GEO (Generative Engine Optimization)—this move isn’t just about chat. It’s about distribution. […]
GPT-5 is here!
Genrank now tracks with GPT-5, matching what your customers see OpenAI has just made GPT-5 the default model for all ChatGPT users, both free and paid.We’ve updated Genrank to match, so your brand tracking is always in sync with the exact model your customers are using. Why This Matters When you use Genrank, you’re not just seeing any AI’s interpretation of […]
Monitor and Iterate on Retrieval Performance
Just as we monitor SEO rankings, monitor how often and where your content is retrieved: By optimizing for RAG, you ensure that all the great content you created actually gets picked up when the AI is formulating its answers. It’s about winning the retrieval battle, not just the generation. If the AI never sees your content, […]
Enrich Content with Data, Examples, and Multimedia
Generative engines prefer rich, informative content. By including concrete data and visuals (with proper descriptions), you not only enhance user experience but also give AI more to work with: The overarching principle is to make your content comprehensive and self-contained for the topic it covers. The ideal scenario is that an AI, in forming an answer, wouldn’t need […]
Optimize Content for Retrieval-Augmented Generation (RAG)
While we have a dedicated section for RAG (Step 5), when creating content we should already consider RAG principles: By designing content with retrieval in mind, you make it easier for the AI to find your content when assembling answers. We’ll talk more on RAG specifically next, but baking it into content creation saves time down the […]
Embrace Opportunities to Feed AI Directly
Consider ways to supply data to AI systems beyond just standard web content:
Fine-Tune Content for Snippet Extraction
We touched on writing style, but now specifically consider how an AI plucks information: Stay Up-to-Date: AI tends to incorporate the latest information available (especially SGE, which can reflect pretty recent content for newsy queries). Update your key pages regularly with fresh insights or data. Even a “Last updated 2025-05-01” note could signal freshness. Google’s systems […]
Ensure Strong SEO Fundamentals for Retrieval
The retrieval component in RAG often leverages search engine indexes and ranking algorithms. Therefore, many traditional SEO factors are still directly relevant: In short, don’t neglect SEO. GEO is additive. Continue doing what keeps you ranking, as those rankings feed the retrieval engines of AI.