What is Google’s New GIST Algorithm (And Why Marketers Should Care)
For years, the Skyscraper Technique was the golden rule of SEO. Find the top-ranking article, write a longer and better version, and wait for the traffic to come in. It
For years, the Skyscraper Technique was the golden rule of SEO. Find the top-ranking article, write a longer and better version, and wait for the traffic to come in. It
The way we think about SEO has fundamentally shifted, and it’s only going to keep changing. For years, SEO had a straightforward formula: find high-volume keywords, create optimized content, build
Do you research the same way you did before ChatGPT? Most likely, the way you search for information online has significantly changed. You might ask ChatGPT some questions. At other
While you’ve mastered the art of ranking on page one, your carefully optimized content might be completely invisible to the fastest-growing segment of search: AI-powered platforms like ChatGPT, Perplexity, Claude,
You’ve been running SEO audits for years. You know how to check crawlability, analyze backlinks, and fix technical issues that tank your Google rankings. Now, you’ve recently heard about GEO
What you need to know: On January 16, 2026, OpenAI published its first clear roadmap for bringing advertising into ChatGPT. This isn’t a surprise to anyone who’s watched “AI Search” collide
Your carefully crafted content might be invisible to the fastest-growing segment of searchers. While you’ve mastered Google rankings, potential customers are increasingly asking ChatGPT, Claude, and Perplexity for recommendations instead
You know you should be tracking your ChatGPT visibility. But every time you manually type prompts into ChatGPT, you get different results. Yesterday, your brand was mentioned first. Today it’s
Edit: As of January 2026, Ads in ChatGPT have officially been announced. Read more about it here. ChatGPT now handles over 2.5 billion queries daily. Your potential customers are asking
Did someone tell you that they can’t find you on ChatGPT? Or maybe you tested out some prompts, and your company didn’t show up at all. You might be wondering,
Remember the last time you needed to buy something online? You probably opened ten browser tabs. Googled “best [product] for [your need].” Scrolled through listicles and affiliate sites. Cross-referenced specs
When was the last time you checked your robots.txt file? If the answer is “never” or “I’m not sure we have one,” you might be accidentally blocking the AI crawlers
