While you’re busy optimizing for Google, your competitors are already getting mentioned by ChatGPT, Perplexity, and Claude in AI-generated responses. The question isn’t whether you should adapt to this new
OpenAI just made a major move into commerce with the launch of ChatGPT’s Shopping feature—a curated, AI-powered shopping experience that helps users discover and compare products directly inside the ChatGPT interface.
OpenAI just dropped another signal about where conversational AI is headed: ChatGPT is now available directly in WhatsApp. This expands LLM access from desktops and apps into one of the most
Genrank now tracks with GPT-5, matching what your customers see OpenAI has just made GPT-5 the default model for all ChatGPT users, both free and paid.We’ve updated Genrank to match, so your brand tracking
Consider leveraging tools to aid in creating and fine-tuning content: In creating GEO-optimized content, always balance human value and AI accessibility. They are not mutually exclusive – content that is clear,
Just as we monitor SEO rankings, monitor how often and where your content is retrieved: By optimizing for RAG, you ensure that all the great content you created actually gets
Generative engines prefer rich, informative content. By including concrete data and visuals (with proper descriptions), you not only enhance user experience but also give AI more to work with: The overarching
While we have a dedicated section for RAG (Step 5), when creating content we should already consider RAG principles: By designing content with retrieval in mind, you make it easier
Consider ways to supply data to AI systems beyond just standard web content:
We touched on writing style, but now specifically consider how an AI plucks information: Stay Up-to-Date: AI tends to incorporate the latest information available (especially SGE, which can reflect pretty recent
The retrieval component in RAG often leverages search engine indexes and ranking algorithms. Therefore, many traditional SEO factors are still directly relevant: In short, don’t neglect SEO. GEO is additive. Continue
Your writing style can influence how easily AI can digest and utilize your content. Key guidelines include: Think of writing for AI as somewhat akin to writing for a very