Create GEO Content That Feeds Generative Engines
Content is the fuel for generative AI. The quality, structure, and relevance of your content will directly influence whether and how it’s used in AI-driven answers. In this section, we detail how to create and optimize content so that generative engines love to consume and present it. Think of it as making your content AI-friendly without […]
Tying Entity Strategy to GEO Goals
Define specific objectives for your Entity strategy as it relates to GEO. For instance: By treating your brand and key topics as entities to be optimized, you go beyond keyword optimization into concept optimization. GEO success will increasingly depend on this, because generative AI relies on understanding concepts and relationships, not just text matching. As one SEO […]
Mapping Your Topical Authority (Entity Relationships and Entity Linking) for GEO
Beyond the brand itself, consider the topics and sub-entities associated with your brand. Essentially, define your Entity strategy scope: The goal of mapping and strengthening these relationships is that, when a user query involves your domain of expertise, the AI’s knowledge network has your brand in the cluster of relevant entities. Perhaps think of it this way: if the […]
Ensuring Accurate and Positive Knowledge
Part of Entity strategy is curating what information about your brand (and related entities) is available and likely to be used by AI: Monitor AI References Over Time: Periodically, ask AI chatbots about your brand or product. As you implement your Entity strategy, you should see answers get more detailed and accurate. For example, where ChatGPT once said “I’m not familiar with […]
Develop Your Brand as a Trusted Entity
In the realm of generative AI, trust and authority play a pivotal role in whether your content is used and how it’s presented. If an AI model “knows” that your brand is a credible authority on a topic, it may lean more on your information or explicitly mention your brand as a source. Conversely, if your brand […]
Establishing Your Brand as a Recognized Entity
In SEO, we often talk about “entities” – people, places, organizations, things – as fundamental building blocks of search understanding. In GEO, Entity optimization is paramount. Generative AI systems build knowledge graphs and context around entities to generate answers. If your brand or key topics aren’t well-established as entities (with relationships and attributes known to the AI), […]
Unlocking Internal Site Search for LLMs: A Smart Move for GEO
For years, SEOs treated internal search pages like toxic waste—something to hide from crawlers with a well-placed robots.txt rule. But times have changed. With the rise of Generative Engine Optimization (GEO) and large language models (LLMs) driving discovery, those old instincts are starting to work against us. Today, letting LLMs tap into your site’s internal search isn’t […]
What Is LLMs.txt—and Do You Really Need It?
If you’re keeping up with the future of search and discovery, you’ve probably heard whispers about a new file: llms.txt. It’s being pitched as the robots.txt for the generative era—a way to manage how large language models (LLMs) access your content But before you rush to create one, it’s worth understanding:What is llms.txt, and does your site […]
Optimizing Your Robots.txt for Generative AI Crawlers
Introduction As the digital landscape evolves, generative AI models are increasingly shaping how users discover and interact with online content. These AI systems, developed by organizations such as OpenAI, Google, and Anthropic, rely on web crawlers to gather data for training and improving their responses. For website owners aiming to enhance their visibility within AI-generated […]
Audit Content with an AI Perspective
Now, examine your actual content inventory and how it might be perceived or used by generative models: Performing this content audit from an AI perspective will highlight which pages to focus on and how to enhance them. You might discover, for example, that you have a fantastic guide buried in your site that hasn’t gained […]