Ensure Strong SEO Fundamentals for Retrieval
The retrieval component in RAG often leverages search engine indexes and ranking algorithms. Therefore, many traditional SEO factors are still directly relevant: In short, don’t neglect SEO. GEO is additive. Continue doing what keeps you ranking, as those rankings feed the retrieval engines of AI.
Write in an AI-Friendly Style
Your writing style can influence how easily AI can digest and utilize your content. Key guidelines include: Think of writing for AI as somewhat akin to writing for a very busy reader: get to the point, make it easy to skim (via structure), and be crystal clear. Interestingly, following these practices often boosts traditional SEO […]
Create GEO Content That Feeds Generative Engines
Content is the fuel for generative AI. The quality, structure, and relevance of your content will directly influence whether and how it’s used in AI-driven answers. In this section, we detail how to create and optimize content so that generative engines love to consume and present it. Think of it as making your content AI-friendly without […]
Tying Entity Strategy to GEO Goals
Define specific objectives for your Entity strategy as it relates to GEO. For instance: By treating your brand and key topics as entities to be optimized, you go beyond keyword optimization into concept optimization. GEO success will increasingly depend on this, because generative AI relies on understanding concepts and relationships, not just text matching. As one SEO […]
Mapping Your Topical Authority (Entity Relationships and Entity Linking) for GEO
Beyond the brand itself, consider the topics and sub-entities associated with your brand. Essentially, define your Entity strategy scope: The goal of mapping and strengthening these relationships is that, when a user query involves your domain of expertise, the AI’s knowledge network has your brand in the cluster of relevant entities. Perhaps think of it this way: if the […]
Ensuring Accurate and Positive Knowledge
Part of Entity strategy is curating what information about your brand (and related entities) is available and likely to be used by AI: Monitor AI References Over Time: Periodically, ask AI chatbots about your brand or product. As you implement your Entity strategy, you should see answers get more detailed and accurate. For example, where ChatGPT once said “I’m not familiar with […]
Develop Your Brand as a Trusted Entity
In the realm of generative AI, trust and authority play a pivotal role in whether your content is used and how it’s presented. If an AI model “knows” that your brand is a credible authority on a topic, it may lean more on your information or explicitly mention your brand as a source. Conversely, if your brand […]
Establishing Your Brand as a Recognized Entity
In SEO, we often talk about “entities” – people, places, organizations, things – as fundamental building blocks of search understanding. In GEO, Entity optimization is paramount. Generative AI systems build knowledge graphs and context around entities to generate answers. If your brand or key topics aren’t well-established as entities (with relationships and attributes known to the AI), […]
GEO Audit Checklist and Priorities
After these audit activities, you should have a clear picture of: It’s helpful to create a simple table or spreadsheet summarizing this. For example: Area Findings (Example) Priority Level Action Needed (Example) Technical SEO & Crawling Site generally crawlable; GPTBot allowed. Page speed moderate (Mobile PSI ~70). Missing schema on blog posts. High Implement Article schema on […]
Unlocking Internal Site Search for LLMs: A Smart Move for GEO
For years, SEOs treated internal search pages like toxic waste—something to hide from crawlers with a well-placed robots.txt rule. But times have changed. With the rise of Generative Engine Optimization (GEO) and large language models (LLMs) driving discovery, those old instincts are starting to work against us. Today, letting LLMs tap into your site’s internal search isn’t […]