How to Track and Improve ChatGPT Traffic for Your Brand
Why This Matters As of mid-2025, ChatGPT isn’t just a curiosity — it’s a traffic-generating search engine in its own right. Millions of users ask it daily for product recommendations, brand comparisons, and how-to guidance. And thanks to its web-enabled answers across free and paid tiers, it now frequently cites and links to real websites — sometimes […]
From Search Engines to Generative Engines
To effectively optimize for generative engines, you must first understand the landscape – the platforms involved, how they function, and how user behavior is shifting. GEO (Generative Engine Optimization) parallels traditional SEO in goal (visibility) but targets a new class of “answer engines” rather than classic search engines. Conventional search engines like Google and Bing return a […]
GEO vs Traditional SEO
GEO shares DNA with SEO – both strive to make your content more discoverable – but there are important differences in tactics and focus: In short, SEO is necessary but not sufficient for GEO. As one definition puts it: “GEO is optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, […]
Why GEO Has Become Essential
The importance of GEO is driven by user behavior changes and platform shifts. Here are key reasons you can’t ignore this trend: In summary, the GEO landscape is one where answers trump links, and context matters as much as content. Marketers must adapt by ensuring their digital presence is primed not just for retrieval but for integration into AI-driven dialogues. […]