What is Google’s New GIST Algorithm (And Why Marketers Should Care)
For years, the Skyscraper Technique was the golden rule of SEO. Find the top-ranking article, write a longer and better version, and wait for the traffic to come in. It worked — until now. Google’s new GIST algorithm is quietly reshaping what it means to rank. And if you’re still building your content strategy around […]
AI and the Future of SEO: What to Prepare For
The way we think about SEO has fundamentally shifted, and it’s only going to keep changing. For years, SEO had a straightforward formula: find high-volume keywords, create optimized content, build backlinks, and watch your rankings climb. But AI tools like ChatGPT, Perplexity, and Claude have introduced a new reality. One where people don’t always type […]
GEO Audit Checklist: From Low to High Priority (2026 Guide)
While you’ve mastered the art of ranking on page one, your carefully optimized content might be completely invisible to the fastest-growing segment of search: AI-powered platforms like ChatGPT, Perplexity, Claude, and Google’s AI Overviews. You know this shift is happening. You’ve probably searched these platforms yourself and noticed how they synthesize information from multiple sources […]
SEO Audit vs GEO Audit: Should You Do Both?
You’ve been running SEO audits for years. You know how to check crawlability, analyze backlinks, and fix technical issues that tank your Google rankings. Now, you’ve recently heard about GEO audits. But you’re wondering if you really need another audit to add to your already overflowing plate. Do you need both an SEO audit and […]
Top 6 GEO Tools for Monitoring Your Brand on AI Platforms
Your carefully crafted content might be invisible to the fastest-growing segment of searchers. While you’ve mastered Google rankings, potential customers are increasingly asking ChatGPT, Claude, and Perplexity for recommendations instead of traditional search engines. Here’s what’s happening: AI-powered platforms are becoming the discovery layer for products, services, and expertise. When someone asks, “What are the […]
How to Track Your Rankings on ChatGPT Over Time
You know you should be tracking your ChatGPT visibility. But every time you manually type prompts into ChatGPT, you get different results. Yesterday, your brand was mentioned first. Today it’s buried at the bottom. Tomorrow it might not appear at all. So the question becomes: should you even be tracking ChatGPT “rankings” if they’re this […]
Can I Advertise My Business on ChatGPT?
Edit: As of January 2026, Ads in ChatGPT have officially been announced. Read more about it here. ChatGPT now handles over 2.5 billion queries daily. Your potential customers are asking AI for product recommendations, comparing solutions, and making buying decisions without ever opening Google. This shift has businesses asking: Can we advertise on ChatGPT as […]
Why Isn’t ChatGPT Mentioning My Company?
Did someone tell you that they can’t find you on ChatGPT? Or maybe you tested out some prompts, and your company didn’t show up at all. You might be wondering, “Why isn’t ChatGPT mentioning my company?” There are several reasons why your company isn’t showing up on ChatGPT. In this blog post, we’ll cover potential […]
How to Configure Robots.txt for AI Crawlers (OpenAI, Anthropic & Google)
When was the last time you checked your robots.txt file? If the answer is “never” or “I’m not sure we have one,” you might be accidentally blocking the AI crawlers that could be citing your content in millions of conversations daily. While most marketers obsess over keyword rankings and backlinks, few realize that this tiny […]
How to Track Brand Mentions in AI Search
You’ve spent months crafting the perfect SEO strategy. Your blog posts rank on page one. Your content is optimized, your keywords are targeted, and your backlinks are solid. But here’s the reality check: while you’re celebrating your Google rankings, your potential customers are asking ChatGPT, Perplexity, and Claude for recommendations. And when AI platforms generate […]
