What Does “UTM Source ChatGPT” Mean in Your Analytics?
You check your Google Analytics dashboard and there it is: utm_source=chatgpt. Maybe you saw just one or two sessions at first. Then more. Now you’re curious (or maybe slightly concerned) about what this traffic actually means. Here’s what’s happening: people are clicking links from ChatGPT conversations and landing on your website. And if you’re seeing […]
How to Analyze Brand Mentions in ChatGPT
You’ve set up tracking for your brand mentions in ChatGPT. You’re monitoring prompts regularly. But now what? The numbers are staring back at you: 5 brand mentions this week, 3 citations, competitor XYZ shows up twice as often. What does it all mean? More importantly, what should you actually do with this data? Here’s the […]
How Does ChatGPT Atlas Search Work (And How It Affects Your Brand)
On October 21, 2025, OpenAI launched ChatGPT Atlas, a new browser with ChatGPT integrated directly into the browsing experience. It’s a browser designed with AI at its core. You’ve probably been working on getting your brand mentioned in ChatGPT responses. Now ChatGPT has its own browser where it can remember what users browse, help them […]
What are the Most Effective Strategies for AI Visibility?
Everyone’s talking about AI visibility. LinkedIn experts, podcasts, newsletters—all promising the secret to getting cited by ChatGPT. But here’s the problem: most advice requires resources you don’t have. They tell you to create massive content hubs, hire AI optimization consultants, invest in enterprise tools, and completely overhaul your site. Meanwhile, you’re already stretched thin managing […]
How to See Brand Mentions in ChatGPT
ChatGPT gets around 2.5 billion prompts daily. Is your brand mentioned in one of those prompts? That is the ultimate question. The truth is, there is no way to tell what people are typing in ChatGPT exactly. Unlike Google search, where you can use SEO tools like Ahrefs and Surfer SEO to know the keywords […]
SEO vs AEO vs GEO: Which Should You Focus On?
While you’re busy optimizing for Google, your competitors are already getting mentioned by ChatGPT, Perplexity, and Claude in AI-generated responses. The question isn’t whether you should adapt to this new reality—it’s how quickly you can position your clients for success across traditional search engines AND generative AI platforms. As AI tools reshape how people discover […]
