How to Track Brand Mentions in AI Search
You’ve spent months crafting the perfect SEO strategy. Your blog posts rank on page one. Your content is optimized, your keywords are targeted, and your backlinks are solid. But here’s the reality check: while you’re celebrating your Google rankings, your potential customers are asking ChatGPT, Perplexity, and Claude for recommendations. And when AI platforms generate […]
What Does “UTM Source ChatGPT” Mean in Your Analytics?
You check your Google Analytics dashboard and there it is: utm_source=chatgpt. Maybe you saw just one or two sessions at first. Then more. Now you’re curious (or maybe slightly concerned) about what this traffic actually means. Here’s what’s happening: people are clicking links from ChatGPT conversations and landing on your website. And if you’re seeing […]
How to See Brand Mentions in ChatGPT
ChatGPT gets around 2.5 billion prompts daily. Is your brand mentioned in one of those prompts? That is the ultimate question. The truth is, there is no way to tell what people are typing in ChatGPT exactly. Unlike Google search, where you can use SEO tools like Ahrefs and Surfer SEO to know the keywords […]