Your carefully crafted content might be invisible to the fastest-growing segment of searchers. While you’ve mastered Google rankings, potential customers are increasingly asking ChatGPT, Claude, and Perplexity for recommendations instead
Just as we monitor SEO rankings, monitor how often and where your content is retrieved: By optimizing for RAG, you ensure that all the great content you created actually gets
Generative engines prefer rich, informative content. By including concrete data and visuals (with proper descriptions), you not only enhance user experience but also give AI more to work with: The overarching
While we have a dedicated section for RAG (Step 5), when creating content we should already consider RAG principles: By designing content with retrieval in mind, you make it easier
Consider ways to supply data to AI systems beyond just standard web content:
We touched on writing style, but now specifically consider how an AI plucks information: Stay Up-to-Date: AI tends to incorporate the latest information available (especially SGE, which can reflect pretty recent
The retrieval component in RAG often leverages search engine indexes and ranking algorithms. Therefore, many traditional SEO factors are still directly relevant: In short, don’t neglect SEO. GEO is additive. Continue
Your beautifully crafted blog post has just been published. You’ve optimized it for Google, added the perfect keywords, and structured it flawlessly. But here’s the reality check: when someone asks
Content is the fuel for generative AI. The quality, structure, and relevance of your content will directly influence whether and how it’s used in AI-driven answers. In this section, we
Define specific objectives for your Entity strategy as it relates to GEO. For instance: By treating your brand and key topics as entities to be optimized, you go beyond keyword optimization
Beyond the brand itself, consider the topics and sub-entities associated with your brand. Essentially, define your Entity strategy scope: The goal of mapping and strengthening these relationships is that, when a user query involves
Part of Entity strategy is curating what information about your brand (and related entities) is available and likely to be used by AI: Monitor AI References Over Time: Periodically, ask AI chatbots about your brand