The retrieval component in RAG often leverages search engine indexes and ranking algorithms. Therefore, many traditional SEO factors are still directly relevant: In short, don’t neglect SEO. GEO is additive. Continue
Your beautifully crafted blog post has just been published. You’ve optimized it for Google, added the perfect keywords, and structured it flawlessly. But here’s the reality check: when someone asks
Content is the fuel for generative AI. The quality, structure, and relevance of your content will directly influence whether and how it’s used in AI-driven answers. In this section, we
Define specific objectives for your Entity strategy as it relates to GEO. For instance: By treating your brand and key topics as entities to be optimized, you go beyond keyword optimization
Beyond the brand itself, consider the topics and sub-entities associated with your brand. Essentially, define your Entity strategy scope: The goal of mapping and strengthening these relationships is that, when a user query involves
Part of Entity strategy is curating what information about your brand (and related entities) is available and likely to be used by AI: Monitor AI References Over Time: Periodically, ask AI chatbots about your brand
In the realm of generative AI, trust and authority play a pivotal role in whether your content is used and how it’s presented. If an AI model “knows” that your brand is
In SEO, we often talk about “entities” – people, places, organizations, things – as fundamental building blocks of search understanding. In GEO, Entity optimization is paramount. Generative AI systems build knowledge graphs
While you’ve mastered the art of ranking on page one, your carefully optimized content might be completely invisible to the fastest-growing segment of search: AI-powered platforms like ChatGPT, Perplexity, Claude,
For years, SEOs treated internal search pages like toxic waste—something to hide from crawlers with a well-placed robots.txt rule. But times have changed. With the rise of Generative Engine Optimization (GEO) and
If you’re keeping up with the future of search and discovery, you’ve probably heard whispers about a new file: llms.txt. It’s being pitched as the robots.txt for the generative era—a way
Introduction As the digital landscape evolves, generative AI models are increasingly shaping how users discover and interact with online content. These AI systems, developed by organizations such as OpenAI, Google,