Develop Your Brand as a Trusted Entity
In the realm of generative AI, trust and authority play a pivotal role in whether your content is used and how it’s presented. If an AI model “knows” that your brand is
In the realm of generative AI, trust and authority play a pivotal role in whether your content is used and how it’s presented. If an AI model “knows” that your brand is
In SEO, we often talk about “entities” – people, places, organizations, things – as fundamental building blocks of search understanding. In GEO, Entity optimization is paramount. Generative AI systems build knowledge graphs
While you’ve mastered the art of ranking on page one, your carefully optimized content might be completely invisible to the fastest-growing segment of search: AI-powered platforms like ChatGPT, Perplexity, Claude,
For years, SEOs treated internal search pages like toxic waste—something to hide from crawlers with a well-placed robots.txt rule. But times have changed. With the rise of Generative Engine Optimization (GEO) and
If you’re keeping up with the future of search and discovery, you’ve probably heard whispers about a new file: llms.txt. It’s being pitched as the robots.txt for the generative era—a way
Introduction As the digital landscape evolves, generative AI models are increasingly shaping how users discover and interact with online content. These AI systems, developed by organizations such as OpenAI, Google,
Now, examine your actual content inventory and how it might be perceived or used by generative models: Performing this content audit from an AI perspective will highlight which pages to
Generative AI doesn’t just look at individual pages; it builds a picture of entities – like your brand, your products, your people. Ensuring that picture is accurate and strong is a crucial
Before you start making changes and creating new content, it’s important to audit where you currently stand. This GEO-focused audit will reveal strengths to build on and gaps to address. We
Establish a routine to monitor and tweak: Iterative Improvement and Adaptation Use the insights from monitoring to iterate: Finally, be patient and persistent. GEO is a new field, and results may
Just as SEO has KPIs (rankings, organic traffic, etc.), GEO will develop its own performance indicators. Some metrics to consider tracking over time include: User Feedback: If you have means, gather
Attribution in the era of generative AI search is tricky, but not impossible. Some strategies to cope with the challenges include: In summary, start your GEO journey by establishing how