Tying Entity Strategy to GEO Goals
Define specific objectives for your Entity strategy as it relates to GEO. For instance: By treating your brand and key topics as entities to be optimized, you go beyond keyword optimization
Define specific objectives for your Entity strategy as it relates to GEO. For instance: By treating your brand and key topics as entities to be optimized, you go beyond keyword optimization
Beyond the brand itself, consider the topics and sub-entities associated with your brand. Essentially, define your Entity strategy scope: The goal of mapping and strengthening these relationships is that, when a user query involves
Part of Entity strategy is curating what information about your brand (and related entities) is available and likely to be used by AI: Monitor AI References Over Time: Periodically, ask AI chatbots about your brand
In the realm of generative AI, trust and authority play a pivotal role in whether your content is used and how it’s presented. If an AI model “knows” that your brand is
In SEO, we often talk about “entities” – people, places, organizations, things – as fundamental building blocks of search understanding. In GEO, Entity optimization is paramount. Generative AI systems build knowledge graphs
While you’ve mastered the art of ranking on page one, your carefully optimized content might be completely invisible to the fastest-growing segment of search: AI-powered platforms like ChatGPT, Perplexity, Claude,
For years, SEOs treated internal search pages like toxic waste—something to hide from crawlers with a well-placed robots.txt rule. But times have changed. With the rise of Generative Engine Optimization (GEO) and
If you’re keeping up with the future of search and discovery, you’ve probably heard whispers about a new file: llms.txt. It’s being pitched as the robots.txt for the generative era—a way
Introduction As the digital landscape evolves, generative AI models are increasingly shaping how users discover and interact with online content. These AI systems, developed by organizations such as OpenAI, Google,
Now, examine your actual content inventory and how it might be perceived or used by generative models: Performing this content audit from an AI perspective will highlight which pages to
Generative AI doesn’t just look at individual pages; it builds a picture of entities – like your brand, your products, your people. Ensuring that picture is accurate and strong is a crucial
Before you start making changes and creating new content, it’s important to audit where you currently stand. This GEO-focused audit will reveal strengths to build on and gaps to address. We