RESEARCH · BELGIUM · 2026
RESEARCH · BELGIUM · 2026
AI is answering your clients’ first real estate question before they ever call an agent.
AI is answering your clients’ first real estate question before they ever call an agent.
AI is answering your clients’ first real estate question before they ever call an agent.
Independent research across 24,514 ChatGPT answers to Belgian real estate questions, analysed from January to June 2026.
Independent research across 24,514 ChatGPT answers to Belgian real estate questions, analysed from January to June 2026.
Independent research across 24,514 ChatGPT answers to Belgian real estate questions, analysed from January to June 2026.
Published together with De Boer & Partners
Published together with De Boer & Partners
86%
86%
of AI answers refer to a professional
78%
78%
frame the question in price and value terms
36%
36%
raise EPC or renovation unprompted
What’s in the report
What’s in the report
01 Where ChatGPT directs buyers and sellers for professional help
01 Where ChatGPT directs buyers and sellers for professional help
02 How AI frames price, value and negotiation before first contact
02 How AI frames price, value and negotiation before first contact
03 Which property concerns appear even when nobody asks about them
03 Which property concerns appear even when nobody asks about them
04 What these patterns mean for Belgian real estate professionals
04 What these patterns mean for Belgian real estate professionals
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GENRANK
Get found in AI.
Genrank tracks how brands appear in AI-generated answers. Real estate is one of the clearest examples of AI shaping expectations before first contact—quietly influencing who gets considered, what gets valued and which questions arrive at the agency door.
Genrank tracks how brands appear in AI-generated answers. Real estate is one of the clearest examples of AI shaping expectations before first contact—quietly influencing who gets considered, what gets valued and which questions arrive at the agency door.
Genrank for real estate
Read the full picture before your clients ask the next question.
Read the full picture before your clients ask the next question.
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Independent research by Genrank and De Boer & Partners · 24,514 ChatGPT answers · January–June 2026
Independent research by Genrank and De Boer & Partners · 24,514 ChatGPT answers · January–June 2026